Work peoplefelt.
Every case, and what it moved.
Run Loud
The Morrow One launch: a running shoe that sold out its first drop in nine days.
Run Loud
The Morrow One launch: a running shoe that sold out its first drop in nine days.
Bare Minimum
A no-retouch skincare campaign cast entirely through Vela's own community.
Window Seat
A brand platform built on the first ten minutes of every flight.
See It First
Eyewear launched in the dark: a citywide night campaign lit only by the product.
Night Shift
A debut album launched as a series of one-night club takeovers across four cities.
After Dark
A night fragrance launched where its wearers actually are: on the street after eleven.
Quiet Hours
Noise-cancelling headphones sold against the noisiest hour of the day, bought by the minute.
Open Table
A supermarket's own-label range, cooked by 210 creators for the people they actually feed.
Skin Days
A serum launched with free skin days in 38 stores, booked out before the product reached the shelf.
First Light
The first flight from a new hub, filmed through the eyes of the people who get it off the ground.
Tour Diaries
A debut tour told by the fans in each city, cut overnight and posted before the next show.
No case studies in this service yet.
On air this week.
Case studies take a season to write up. These are running right now, with the number each one is watched on.
After DarkNoor ParfumsOOH · Connected TV1.8Mpeople reached in week two
Morrow TwoMorrow AthleticCreators · Social640ksaves on launch content
Quiet HoursHollow SoundFilm · Paid media+22%search for the H2 headphones
Skin DaysVela SkinSocial · Retail38stores sold out of the serum
Tour DiariesAtlas RecordsSocial · Events12Mviews across four cities
Night VisionLumen OpticsOOH · Retail+41%store visits after dark
First LightKestrel AirFilm · Paid media2.6Mfilm completions
Open TableHarbour FoodsCreators · Social210creator dinners hosted